What is Dead Atlantic? Shit, good question. Gun to my head – we’re are a small LA / Tahoe based brand focusing on the highest quality products for the experiences that drive us. We started making clothes and films and have recently transitioned into technical gear built for experiences in the natural world. We care about family, surfing , exploring the back country , making a larger impact and ultimately strengthening our community. 100% of the profits from Dead Atlantic proceeds go to land preservation and creating opportunities for kids to explore the sierras. We are still building the vision but while we do so we will continue to share the best possible products that we use and live by daily. If you have any other questions about our process or want to get involved feel free to email me direct at noch@deadatlantic.com

-Noch , founder 

“LOVE EVERYONE , SERVE EVERYONE, REMEMBER GOD”